Author: Holger Lund
Full Title: What’s Left? The Critique of Digital Life in Hyper-digital Music Videos
Published: May 2017
Citation: Lund, Holger (2017): „What’s Left? The Critique of Digital Life in Hyper-digital Music Videos.“ In: Kulle, Daniel/Lund, Cornelia/Schmidt, Oliver/Ziegenhagen, David (Hrsg.): Post-digital Culture, http://www.post-digital-culture.org/hlund2.
How to deal with digitalization? Several aesthetic developments have emerged over the past few years in the laboratory called music video. Videos show tendencies to avoid the look of the digital by going analog and retro, or, just the opposite, they are stressing the fact of digital artificiality, exposing and over-affirming it by being hyper-digital.
Hyper-digital music videos have not only shown and praised the potential and power of the digital, but they have shown how the digital infects our lives, our conditions of living, our identity, making the digital and its effects on our lives the main subject itself.
About the Author
Holger Lund works as an art and design researcher and as a curator. After deputizing the position of chair of design theory at the University of Pforzheim from 2008 to 2011, he began his duties as professor of media art, applied art, and design studies at the Ravensburg University of Cooperative Education. Since 2004 he has collaborated with Cornelia Lund to lead the media art platform fluctuating images (Berlin). His research focuses on media art, design research and music visualization. Publications: Audio.Visual – On Visual Music and Related Media (2009), Design der Zukunft (2014), both together with Cornelia Lund, and The New People. Musik als Seismograph (2014). In addition he runs the music label Global Pop First Wave, dedicated to pop history, especially Turkish and other non-western pop music of the 1960s and 1970s.